Category: Suggested Readings

  • What Color is Your Parachute?

    I think everyone has read at least parts of this book over the years. Let’s give it a read (edition 2022).

  • The 100 Book Journey

    I’ve always had this bad habit of buying books (real ones — paper and all), reading a bit of them, putting them on a bookshelf, then feeling bad about them (i.e. that I haven’t finished them), then eventually donating them to the Salvation Army or Goodwill. Kind of an expensive habit, given the existence of…

  • It’s April and…

    Apparently it’s spring — even here in Milwaukee. Not so much. We’ve hit the 40/30 days, with nice soggy wind. I’ve always thought that “All media is performance media” — there should be some measurable outcome for any spend, with whatever metric you want. As long as that metric is correlated somehow to a desired…

  • Initial Bulk Pack

    Back in the dark ages when I went to Wharton at UPenn, each course had a ‘Bulk Pack’ – a set of copied articles, manuals, book excepts, etc. that were used/referenced during the semester. Since this was the early 90’s, this was in physical form — huge binders full of papers for each course. After…