Category: News
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It’s March. Has the Adtech World Changed?
Before we slide into the reerie of with the ides of March, or more likely St. Patrick’s day, let’s see if anything has changed in the 2024 landscape of adtech. Custom LLMs – ChatGPT Store & Others Are these new ways to create & customize a LLM a viable revenue stream for publishers? Probably not.…
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Wow – What to Expect in 2024 w/the Privacy Sandbox
2 big updates wrt the deprecation of the third party cookie (as well as other things in the Privacy Sandbox Google program). First is the release of the CMA Q4 2023 update — worth a skim, and some interesting tidbits, such as: It seems that there are a lot of open questions — but the…